Taking Action

In the next few days, we’ll be sharing an incredible list of marketing techniques you can use to build your email list. Like going to Sunday brunch, you’ll have so many ideas at your disposal that it will be impossible to implement all of them.
So, just like a buffet, you’ll have an opportunity to choose a few and try them out. If you like them, simply repeat what you enjoyed and brought your results. If you don’t like the ones you chose, there are many more to try.
Yet, given this myriad of proven techniques, some people will have no success.
Why is that?
One reason people are unsuccessful is they don’t have a clear plan to follow. We can trip over numerous web sites that tell us WHAT to do, but not HOW to do it.
Rest assured….you won’t have that experience here. Because we plan on showing you the who, what, where, when and how!!
Does that mean everyone will be successful with email marketing?
No.
While we can show you HOW to do it, we can’t MAKE you do it! You must take action.
This “taking action” phenomenon is not limited to business. It’s a part of human nature.
This weekend I heard a discussion on the Clark Howard Show about Bally’s Fitness, which is a fitness chain in the United States. Bally’s business plan, Clark said, was to sell multi-year contracts to their fitness centers….and then hope that nobody showed up! In fact, the exercise time per member averaged ½ session per week.
Bally’s members are not stupid people. I can’t imagine that they decided to throw their money out the window and I’m certain that they had ever intention in following through and using the membership they had purchased.
But they took no action….didn’t follow through…and, thus, got no results.
The ACT of purchasing a fitness club membership won’t get your fit. You are to USE it and TAKE ACTION.
Don’t let your email marketing efforts suffer the same fate. Follow through and take action on the tips and techniques you’ll read about later this week.
Then – stay tuned – because we’re going to dissect some of these ideas and show you how to implement them in detail.
And – if you still have questions – you’re encouraged to email us. We have a myriad of experts on staff that can fill in the blanks.
We’ll provide the knowledge if you’ll provide the ACTION!!
Deal?
Debbi Bressler
Email Marketing Specialist