The Green Light On Transactional Email Marketing!

No, we’re not flip-flopping…it’s consumers that are changing. And that’s great news for those of you who have taken some of our blog advice seriously and created some good-looking promo ads and coupons for your email communications. Excepting transactional emails, right?
Wrong! Our friends at MarketingSherpa, Borrell and a bunch of other reliable sources are showing it’s time to bring your transactional emails into the marketing fold.  The revenue potential will astound you!  In fact, a newly released Jupiter report, “The Transactional Messaging Imperative,” estimates that transactional email marketing could generate an extra $2.9 million dollars annually for one retailer.