Based on tips from our first Holiday “blogathon”, we ALL know now that targeting your Holiday email messages can increase open rates by 20% and almost double your CTR1 . But have you thought about the BEST way to use targeting and list segmentation for the holidays?
Should we do targeting a little different on Holiday perhaps? It’s certainly a unique season in many ways…
Our answer is “yes” and here’s why. Everyone wants to connect in more personal ways this time of year, even at the subscriber-relationship level. And many of us may be a bit tired or emotional as we plow through double the usual amount of promotional emails, until we just give up and execute the dreaded “select>all>delete’. Our point is, again, take care to personalize your subject line, titles, greetings and salutations, etc. and target your messages, but in a way that is practical and helpful to each of your target profiles. Don’t send too many messages, and avoid hype at all costs…rather be a valued shopping partner during this hectic holiday season. Here’s how:
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