How to Make Subscribers Appreciate Behavioral Targeting!

Poor behavioral marketing…so misunderstood! Apparently lots of consumers think behavioral targeting is a total invasion of their privacy. But then why do they respond in such HUGE numbers to targeted campaigns?! Perhaps it’s because they didn’t know you used behavioral data to tailor their messages and offers? So is there a problem? Let’s take a closer look and see how to make sure subscribers never think your messages are “creepy”.
In a 2009 survey of 1000 adult Internet users titled, “Consumers Dislike Behavioral Targeting”, we get a literary “earful” from consumers about behavioral marketing. If we ever doubted the emotional component to marketing (see “SPAM” blog), this will remind us all!