Plain Jane Text Emails Can Rock!

Poor “Jane” is getting a bad rap when it comes to all-text email marketing. After all, it’s up to us to format our plain text emails so they’re really attractive, easy to read, and interesting, right? Too often we’re blaming less-than-thrilling results on the plain text format, when it could be our lack of content design that caused the “yawn heard round the world”. So let’s go back to the basics for one blog and address the problem of “content” mapping or formatting, and why it matters to those of us who send all-text emails from time to time.