We continue our customer tips campaign with John Helfrich, owner of
East End Toronto Homes based in Canada, and a satisfied Email Marketing Tips Blog user
with some great email marketing tips to share. We asked John what’s his
priority when planning a new campaign or newsletter. Curious what he
said?
When times are tough, it’s common for marketers to focus on reaching as many people and getting as much website traffic as humanly possible. If they’re using pay-per-click (PPC ) advertising, for example, the goal is a low cost/click ratio and high number of conversions. So they’re trying to get as many clicks and conversions as they can, without too much concern about the actual conversion rate. In other words, the focus is on quantity. We take a different approach.
* Quality is what grows every aspect of our business. Our high-quality landing pages provide useful content and attractively designed pages that not only encourage sign ups from high-value prospects and improve our conversion rates, but they’re interesting enough to motivate recipients to open our email messages and read them through. So our response rates are particularly high…that’s one example of quality over quantity.
* We spend a lot of time researching the topics of greatest interest to our target market. Once we figure that out, we develop a marketing campaign around it that uses different channels to present those topics. It’s been proven time and again that people respond to messages that are relevant to them. So far it’s working really well for us!
* We don’t send out a lot of useless emails. We send only what our subscribers asked for. Once they agree to get more, we send them related info when it becomes available. I think people can smell a lazy email/newsletter from a mile away! That’s when they hit “SPAM”!
“Email Marketing Tips Blog email marketing tools let us target our campaigns and grow our mailing list in lots of creative ways, while we learn about what our prospects want and need. I think the fact that we pay close attention to that is a big part of our success. But we couldn’t do it as well without Email Marketing Tips Blog!”, said Mrs Susanna Miles, responsible for online marketing at East End Toronto Homes.
John Helfrich and his East End Toronto
Homes has helped clients buy, rent and sell East end Toronto homes for
over 25 years. Years of experience means that John can help you find the
right home in the right district, make sure you’re on ‘the right side
of the tracks’, help you avoid buying a home next door to what might be
poorly maintained Public Housing, can also help you make better tenant
choices for your rental properties, and have smoother transitions when
it’s time to sell. Find out more at East End Toronto Homes website.
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