Ok, maybe not, but it looks like coupon clippings are on
the up. A massive 8% of ALL US households, that’s 8.6M families make
buying decisions based on coupons clipped from the Sunday paper or from
text or email messages! Sure, most of you already offer special
promotions and discounts, but perhaps a simple coupon with a short
message is all you need? Let’s call it the “coupon ad” approach.
I know…it sounds too easy, but if you don’t believe me, check out the Scarborough Research report I found on Mediaweek: Scarborough: Text, E-Mail Coupons Growing in Popularity. Among other interesting factoids, almost 15% of shoppers are getting their coupons online, with 7% from email or text messages. So why not try it out?
Just grab a cool template from the GetResponse Gallery, like you usually do, then design a colorful coupon and place it prominently in your email. Include a link so they can hop directly to your order page or, if they prefer (and 40% do), tell them they can redeem it at your store or location.
It’s fast, easy, and it’s a growing trend, so if you’re using text-based promotions instead of coupon ads, why not try it out? And let us know how you make out!
I know…it sounds too easy, but if you don’t believe me, check out the Scarborough Research report I found on Mediaweek: Scarborough: Text, E-Mail Coupons Growing in Popularity. Among other interesting factoids, almost 15% of shoppers are getting their coupons online, with 7% from email or text messages. So why not try it out?
Just grab a cool template from the GetResponse Gallery, like you usually do, then design a colorful coupon and place it prominently in your email. Include a link so they can hop directly to your order page or, if they prefer (and 40% do), tell them they can redeem it at your store or location.
It’s fast, easy, and it’s a growing trend, so if you’re using text-based promotions instead of coupon ads, why not try it out? And let us know how you make out!
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