Getting TOO Personal? Or Not Personal Enough?

Saturday, 30 August 2014

Now don’t get me wrong, creating a “personal” relationship with prospects and customers is HUGE and proven to generate more sales and sign ups based on the trust you’ve worked hard to create.  But let’s be truthful…doesn’t it turn you off when a vendor or spammer uses your first name in the subject line, like you’re best friends? It’s a bit slimy and the feedback we’re getting is telling us that it’s turning off customers left and right. So it really matters Who does it and How it’s done.
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